Ben Roy

I sometimes find myself jammed uncomfortably between diversification and focus. There are solid arguments for and against each, leading to a constant struggle that I have yet to find a comfortable resolution to.

One of the biggest mistakes you see with people starting out in online business is doing too much dabbling. They try a little of one thing, a little of another, and never stick with anything long enough to realize meaningful success.

Getting serious and focused about one particular idea, method, or business is the road to real results. It takes time to build competency, to make a few mistakes, and to actually see returns on investment.

It's a lot like friction. At the onset of a project, there's a huge measure of resistance before things start moving. The coefficient of friction goes down significantly once movement is underway. Concentrating efforts, bringing the focus of energy onto getting one project underway, maximizes the chances of overcoming that initial static friction. From that point, it requires a lot less force to keep it humming along.

So all this would lead me to conclude that keeping a singular focus is unquestionably the way to go. But of course that wouldn't jive with how I started the post, so my next update I'll examine the other side of the coin: diversification.